Search engine optimization consists of both on page and off page activities. Each category has its own relevance and neither can make a SEO campaign succeed on its own. Off page optimization is mainly about building backlinks. Backlinks are links on other websites pointing to your website. These backlinks are highly valued by Google and other search engines and hence can greatly affect the page rank and SERPs of a website.
But not all backlinks are created equal. Backlinks with do follow are the ones that matter. Backlinks should also have proper anchor text with appropriate keywords. It also helps a great deal if the backlinks are on the website with high reputation, high PR and relevant themes.
To get backlinks here are few valuable tips:
1. Analyze competition: The first step in acquiring backlinks is to analyze what the competition is doing and its backlink sources. Use Yahoo! Search Explorer tool to determine the backlinks for each of the top competing websites. List all websites which have backlink to your rival websites. Separate do follow links from the master list. Arrange them in the descending order of their PR. Once you have this list of sites which can provide you backlink, you have a list of source which you need to tap to get inbound links for your site also.
2. Submit website to Directories: Though, it is not that popular as it used to be, it is still very essential. Submit your website URL to both general and niche directories. Link from niche directories are much more valuable. Do not submit to hundreds of directories in one day but go about this step in a consistent and slow manner to avoid Google's suspicion.
3. Submit Articles to Article Directories: One of the most effective techniques to not only build backlinks but to also increase SERPs. Article submission also builds your website's reputation.
4. Blog Posts: Blog posts with backlinks to your website in same/relevant themed blogs not only bring traffic but also results in good position in Google search for your keywords.
5. Create Link Bait: Link bait involves creating compelling & relevant content on the website which makes others link to it. For this not only good content has to be posted but you also need to update content frequently. This will make other bloggers/websites link back to your website.
Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!
Dallas SEO Company
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Michigan SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!
Showing posts with label Tucson SEO. Show all posts
Showing posts with label Tucson SEO. Show all posts
Monday, June 14, 2010
Wednesday, September 30, 2009
Search Engine Optimization Guide for Beginners - Content is King
How often do we see a site which has little or no relevant content? Everyone must have heard “Content is the King” phrase. Yes, it's an oft repeated and very clichéd but the fact is that it is important for a very good reason. A site with useful, relevant and compelling content is more likely to influence your websites rankings in search Engines than any other factor. Users will flock to a site again and again, which has a good content. They will recommend others to do so by putting up backlinks, by bookmarking, by social media sites, forums or simply word of mouth. Come to think of it like a great movie. Yes, good marketing and publicity helps but what makes viewers come back again and again to theatres to watch the movie again is its content. This human behavior is replicated everywhere.
If a website is offering great information or some kind of service, then users would like to take advantage of it, become its member. Perhaps a blogger may post its reference on his/her next post and so on.
So what are things we have to keep in mind while writing content for a website?
1) Easy to read and follow: The website should have lucid and easy to read content which makes it available to a larger demography. Spelling and grammatical mistakes may tarnish the reputation, so avoid them. Many sites have text embedded in images; this can make it unreadable to search engines.
2) Focused, Organized: The content should be focused on a particular topic. Different sections should be organized such that users can easily access the content. Web pages with large content may be broken down in to pages with clear navigation. Titles, Headings, Bold, italics, tables, paragraphs and bullets should be used to make content understandable.
3) Use relevant language and phrases: Different users usually search for different phrases. An insider in any particular industry may use technical terms which may be Latin to an end user. Use words that match your audience. Still better, make content with an aim to help every section of demography.
4) Fresh & Unique: This is very vital. Make sure that your site is regularly updated with unique content. The content should not be plagiarized from other sources. It's unethical and is frowned upon by internet community. Good reputation cannot be built upon poor quality website.
5) Useful content & services: A website that provides useful content like Wikipedia or services like Yahoo's mail is more likely to be successful. Your website can also provide some useful content or services (though understandably on a smaller scale than Wikipedia or yahoo) and can get popular quickly then it's competitors.
6) Aim at users: Many webmasters design/develop a site and its content with sole aim at attracting search engines. They stuff keywords within the content which makes it quite unintelligible to a human reader. Many insert hidden text only for search engines. These actions may backfire. Your site should target the human reader first and at the same time make it accessible to search engines also.
Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Services
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Phoenix SEO Services, Website Promotion in Arizona. For exclusive SEO Services in Dallas contact us now. Our SEO packages suit every budget and business.
If a website is offering great information or some kind of service, then users would like to take advantage of it, become its member. Perhaps a blogger may post its reference on his/her next post and so on.
So what are things we have to keep in mind while writing content for a website?
1) Easy to read and follow: The website should have lucid and easy to read content which makes it available to a larger demography. Spelling and grammatical mistakes may tarnish the reputation, so avoid them. Many sites have text embedded in images; this can make it unreadable to search engines.
2) Focused, Organized: The content should be focused on a particular topic. Different sections should be organized such that users can easily access the content. Web pages with large content may be broken down in to pages with clear navigation. Titles, Headings, Bold, italics, tables, paragraphs and bullets should be used to make content understandable.
3) Use relevant language and phrases: Different users usually search for different phrases. An insider in any particular industry may use technical terms which may be Latin to an end user. Use words that match your audience. Still better, make content with an aim to help every section of demography.
4) Fresh & Unique: This is very vital. Make sure that your site is regularly updated with unique content. The content should not be plagiarized from other sources. It's unethical and is frowned upon by internet community. Good reputation cannot be built upon poor quality website.
5) Useful content & services: A website that provides useful content like Wikipedia or services like Yahoo's mail is more likely to be successful. Your website can also provide some useful content or services (though understandably on a smaller scale than Wikipedia or yahoo) and can get popular quickly then it's competitors.
6) Aim at users: Many webmasters design/develop a site and its content with sole aim at attracting search engines. They stuff keywords within the content which makes it quite unintelligible to a human reader. Many insert hidden text only for search engines. These actions may backfire. Your site should target the human reader first and at the same time make it accessible to search engines also.
Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Services
Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Phoenix SEO Services, Website Promotion in Arizona. For exclusive SEO Services in Dallas contact us now. Our SEO packages suit every budget and business.
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