Top 5 Ways to Create Backlinks

Search engine optimization consists of both on page and off page activities. Each category has its own relevance and neither can make a SEO campaign succeed on its own. Off page optimization is mainly about building backlinks. Backlinks are links on other websites pointing to your website. These backlinks are highly valued by Google and other search engines and hence can greatly affect the page rank and SERPs of a website.

But not all backlinks are created equal. Backlinks with do follow are the ones that matter. Backlinks should also have proper anchor text with appropriate keywords. It also helps a great deal if the backlinks are on the website with high reputation, high PR and relevant themes.

To get backlinks here are few valuable tips:

1. Analyze competition: The first step in acquiring backlinks is to analyze what the competition is doing and its backlink sources. Use Yahoo! Search Explorer tool to determine the backlinks for each of the top competing websites. List all websites which have backlink to your rival websites. Separate do follow links from the master list. Arrange them in the descending order of their PR. Once you have this list of sites which can provide you backlink, you have a list of source which you need to tap to get inbound links for your site also.

2. Submit website to Directories: Though, it is not that popular as it used to be, it is still very essential. Submit your website URL to both general and niche directories. Link from niche directories are much more valuable. Do not submit to hundreds of directories in one day but go about this step in a consistent and slow manner to avoid Google's suspicion.

3. Submit Articles to Article Directories: One of the most effective techniques to not only build backlinks but to also increase SERPs. Article submission also builds your website's reputation.

4. Blog Posts: Blog posts with backlinks to your website in same/relevant themed blogs not only bring traffic but also results in good position in Google search for your keywords.

5. Create Link Bait: Link bait involves creating compelling & relevant content on the website which makes others link to it. For this not only good content has to be posted but you also need to update content frequently. This will make other bloggers/websites link back to your website.

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How to make Inbound links look natural?

Inbound link building is one of the cornerstones of SEO success. All major search engines, especially Google take in to account the number and quality of link pointing to a particular website in its search results ranking algorithm. Aware of this fact, SEO consultants in their zeal to acquire inbound links resort to black hat tactics and suffer Google penalty as a consequence.

Here are few ways how a link building company can acquire links which will look natural in Google's eyes.

Inbound links should have variety of anchor text: While targeting your main keyword is important, you should build inbound links with a variety of anchor text.

Acquire links from different C-class IPs: Links from sites on same C class I.P. may not have too much weightage therefore have your links coming from different C class I.P.s.

Inbound links from different section of the linking pages: Backlinks should come from different section/location of linking pages like content section, footer, navigation etc. A pattern like all link coming from footer of the site may sound of alarms. It is believed that Google doesn't value footer links much.

Acquire inbound link gradually: SEO consultants should acquire incoming links gradually over a period of time and not try to get hundreds of links immediately. It may raise a flag and Google can ban your site.

Acquire link with different PR values: Pages with backlinks should have varied Page rank so as not to raise Google's eyebrows.

Acquire links from reputed neighborhood: Avoid backlinks from adult, casino, pharmacy sites. Search Engines usually don't have a good opinion of theses kind of sites.

Inbound links from pages with related themes: Make sure links come from related pages.

Build inbound links to internal pages also: Inbound links to internal pages makes link building campaign look natural and also benefits the site overall.

Acquire permanent links: The age of inbound links is important. Try getting permanent links. If you are buying links, then buy links for a longer period of time.

Make paid links seem natural: While buying links avoid words like sponsors and advertisements which are telltale signs of paid links which Google prohibits. Google has specifically claimed that it prohibits buying and selling and selling of links. According to their blog, “Links that are purchased are great for advertising and traffic purposes, but aren't useful for PageRank calculations. Buying or selling links to manipulate results and deceive search engines violates our guidelines.”

The links if you have paid for them should be embedded within the content and not very conspicuous enough to attract Google's attention.

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How to start your SEO Campaign

Every website owner at some point of time has to start thinking whether s/he has to execute Search Engine Optimization (SEO) campaign either himself or hire a SEO consultant. Whatever be the final decision, a website owner should first educate himself about SEO. This is important since, a good SEO campaign can make or break a website's success on internet.

Whatever opinion may float around on the internet, the fact is that website optimization is a specialized job which requires hours of study, hard work and patience. The following SEO tips will just educate a bit on different aspects of search engine optimization. These tips will familiarize with SEO and won't make you look like a SEO illiterate while selecting a SEO company for your website.

Web Content Writing:
Any website should have clear, concise, engaging and informative content. This is the best rule for a website success with both website readers and search engines. Search Engines tend to reward websites with great content. A website with fresh content attracts search engines bots and compels them to return back to site for crawling on a regular basis.

It's imperative that a webpage should have a themed content and a good ratio of natural looking keywords which relate to a web site's business. Of course, like any good thing, a webpage should not be crammed with keywords which may be seen as an attempt to game search engines.

Website Design and User Interface:
A website should be easy to navigate, use and contain minimal amount of graphics and flash elements. Many sites display important keyword rich text in images or flash. This is totally worthless and does nothing to improve a site's position on Google search listings. Search engine robots cannot crawl and read images and flash. Therefore, it's essential that website have all of its content in text format which is not only easy for bots to read but also for users of the website. Many browsers may block images and flash and hence, a user may not be able to know a website's message.

Titles and Meta tags:
A webpage title indicates a webpage's subject to a search engine bot and users of the website. Another thing to remember is that this title also appears on a website's listing on search engines; therefore, a well made title tag also captures a user's attention. An ideal title should also have a website's main keywords.

Article writing and submissions:
To achieve good ranks on Google, a website needs a good amount of back links from other websites. A good way to earn inbound links is creating keyword rich articles and submitting them to article directories.

Blog:
Ideally, a website should have a blog that is updated regularly. A website owner should post articles regarding the products, services and industry news to keep contact with readers.

Log Analysis & Analytics:
A website should have analytics installed so that a complete view of user activity can be studied. Analytics report can provide valuable insight in to a web user activity, traffic pattern, traffic sources, most viewed pages and host of other factors.

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How Tucson SEO Company helped Tucson websites ride out recession

The year has been tough for all businesses. We have seen many companies going bust due to low sales and revenues. Many businesses particularly in Arizona have suffered the most due to the double impact of recession and swine flu in Mexico. Many businesses in Arizona have links with Mexico. With Tourism and real estate sector in Mexico been hit hard by swine flu and economic downturn, it was inevitable that Arizona will also feel the impact.

This also affected businesses with websites. Websites reported drastic fall in traffic. Sites with thousands of hits everyday suddenly had just a trickle of visitors now. Site visitors were not keen to buy products online. Adding to the misery was the fact that many new websites also were launched during the same time which just ate in to existing website traffic. There were just 2 options, either just wait and pray for situation to improve (which won't happen any time soon) or invest in affordable SEO services. Other marketing avenues were too costly or risky. Organic SEO is the only solution which is affordable, sustainable and long term.

Amid this gloom and doom, a SEO company with impeccable record in Mexico decided to offer its services to cities in Arizona particularly Phoenix and Tucson . Till now, SEO services provided by companies in Tucson region were by web designing firms with no in depth knowledge of SEO or specialist SEO companies which charge exorbitant fees for services which should be essentially very affordable.

For a small company, SEO services should cost you few hundred dollars and not thousands and thousands of dollars as charged by many SEO companies. But as an affordable Tucson SEO Company with genuine concern and firm commitment to provide full value to its clients, they provide cheap SEO packages.

SEO services essential for any web based business to survive and there is no justification in taking advantage of customers trust and ignorance about SEO to charge thousands of dollars. As a responsible business entity, Tucson SEO Company informs, educates and guides its SEO clients about every aspect of SEO so that the client is fully aware of the potential of SEO. We don't make promises that we cannot deliver.

Tucson SEO Company provides a full range of services like:

Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Link Building
Pay Per Click (PPC)
SEO Consultants
SEO Copywriting
Article Writing
And
Directory Submission

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Social Networking Site for better Business from Website

Facebook, Twitter, MySpace, LinkedIn. You must have heard these terms on radio, television, internet etc. Even your friends talk about them. If you are even little bit internet savvy then I can bet that you are also in at least one of these social networking sites.

Social networking site is a category of website which allows people to register, put their bio/profile with business & website addresses and connect with other like minded friends. A social networking site also has other features like content posting, photos, application, create new groups/communities and lot of other stuff.

Such sites are very helpful if you want to subtly spread word about yourself, your hobbies, business etc. Since, you are connected to your friends, relatives, and colleagues that is, people sharing same interests or goals, this form of marketing is not jarring or very intrusive. Since your business website URL is placed on your bio or posts, the website will get targeted traffic from these social networking sites.

If you are regular about your activity on social networking sites and keep in touch with other members & communities, your site can get a fairly good amount of traffic. People are always on look out for information. Make your posts educative and informative.

You can post an actual article on your business website and place excerpt with link back to that article on your website. This will also get you lot of traffic and hence business. This will convince people that you are serious about your business and have good knowledge regarding your domain. Share expert views on your subject matter. Be an authority. Place yourself such that people actively seek your advice. Try to help them, answer their queries and give unbiased suggestions. You need not devote all your time to these social networking sites. Just keep out few hours every week for social networking. Keep your post and replies clear, concise and relevant.

Another good way of promoting your site and services will be to create and join communities. This will help you in gaining greater visibility. Be around and be seen. Help out other members. It's just like the way you actually work in the real world. The difference is just that here you can interact with a larger community of people and from different demography and geography.

So how do you start with social networking? Start with few highly popular networking sites like Facebook, MySpace, Twitter, LinkedIn, Orkut etc. Register to those social networking sites which are more popular or targeted to your business or interest group. For example for people related to real estate industry, Activerain is a good option. Once registered, create a profile, add your photograph and add your website link. Make as many friends and contacts as possible. Get busy with your networking and be consistent. Working in fits and starts wont help that much. Try out various strategies to find the best and most efficient way for yourself. Everything should not be about business and include some lighthearted posts, videos and images. This will help you make genuine connections with people.

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