Search Engine Optimization Guide for Beginners - Content is King

How often do we see a site which has little or no relevant content? Everyone must have heard “Content is the King” phrase. Yes, it's an oft repeated and very clichéd but the fact is that it is important for a very good reason. A site with useful, relevant and compelling content is more likely to influence your websites rankings in search Engines than any other factor. Users will flock to a site again and again, which has a good content. They will recommend others to do so by putting up backlinks, by bookmarking, by social media sites, forums or simply word of mouth. Come to think of it like a great movie. Yes, good marketing and publicity helps but what makes viewers come back again and again to theatres to watch the movie again is its content. This human behavior is replicated everywhere.

If a website is offering great information or some kind of service, then users would like to take advantage of it, become its member. Perhaps a blogger may post its reference on his/her next post and so on.

So what are things we have to keep in mind while writing content for a website?

1) Easy to read and follow: The website should have lucid and easy to read content which makes it available to a larger demography. Spelling and grammatical mistakes may tarnish the reputation, so avoid them. Many sites have text embedded in images; this can make it unreadable to search engines.

2) Focused, Organized: The content should be focused on a particular topic. Different sections should be organized such that users can easily access the content. Web pages with large content may be broken down in to pages with clear navigation. Titles, Headings, Bold, italics, tables, paragraphs and bullets should be used to make content understandable.

3) Use relevant language and phrases: Different users usually search for different phrases. An insider in any particular industry may use technical terms which may be Latin to an end user. Use words that match your audience. Still better, make content with an aim to help every section of demography.

4) Fresh & Unique: This is very vital. Make sure that your site is regularly updated with unique content. The content should not be plagiarized from other sources. It's unethical and is frowned upon by internet community. Good reputation cannot be built upon poor quality website.

5) Useful content & services: A website that provides useful content like Wikipedia or services like Yahoo's mail is more likely to be successful. Your website can also provide some useful content or services (though understandably on a smaller scale than Wikipedia or yahoo) and can get popular quickly then it's competitors.

6) Aim at users: Many webmasters design/develop a site and its content with sole aim at attracting search engines. They stuff keywords within the content which makes it quite unintelligible to a human reader. Many insert hidden text only for search engines. These actions may backfire. Your site should target the human reader first and at the same time make it accessible to search engines also.

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Dallas SEO Company / Arizona SEO Services

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Search Engine Optimization Guide for Beginners

Search Engine Optimization is a topic that confounds beginners and advance web designers alike. Even after been around for so many years, a lot of web designers are still clueless about various factors affecting a website's Google rankings. Here is basic information on a very important aspect of Search Engine Optimization: Title tag.

Title Tag is one of the most crucial factors in achieving high search engine rankings especially in Google. Title tag plays an important role in usability of a website, therefore, search engines have placed so much premium on this oft forgotten element of a webpage. Many times placing the right title tags of your website pages can often generate quick and appreciable differences to your rankings on Google and other search engines. Moreover, because the text in the title tag is what appears in the Anchor text on the search engine results pages (SERPs), changing them may result in more traffic to your site.

According to w3c:

“The TITLE tag defines the title of the document.
The title element is required in all HTML/XHTML documents.

The title element:

-defines a title in the browser toolbar.
-provides a title for the page when it is added to favorites.
-displays a title for the page in search-engine results.”

So, it's the Title of the document. That gives pretty good indication about the value of this tag.

Most of the times in website pages, a title tag has “Untitled” in it as text. That's almost criminal! This kind of title gives neither the user nor the search engines any idea of what the page is about. It's not difficult to imagine that such pages will very rarely attain any kind of top rankings in Google and other search engines for any of its keywords.

The number one rule while creating title tag for your website pages is – Title tags should be unique, accurate and relevant. The TITLE tag should be placed within the HEAD tag of a website page. Also, you should create a unique title for each page on your site, which helps Google know how the page is different from the others on your site. Avoid same title tags throughout the site. It will confuse the search engines and it may harm your website's prospects on search engine results pages.

The title for your website's homepage can have the name of your website or company name. It should include other important information like you services, products and the location of the business or where your services are offered.

Make a title that clearly showcases the topic of the webpage content. You should strictly avoid choosing a title that are irrelevant and have no relation to the content on the page. Search engines may see that as an attempt to spam them and penalize your site accordingly. Generally, try using brief, but descriptive titles. Long titles won't be beneficial since Google will only consider a portion of it and show the same in its search result.

Enovabiz Solutions is a professional SEO Company in Mexico offering SEO consultancy and online marketing services to realtor and real estate agnets all over the world. We provide exclusive SEO Services in Arizona, Tucson SEO and Phoenix SEO to all areas of Arizona. Our SEO packages suit every budget and business. And we DELIVER!

Mexico's No. 1 SEO Company in Tucson with a Bang

Enovabiz Solutions, premier SEO Comapny in Mexico has started serving the area of Tucson, Arizona. Within a short span, Enovabiz has acquired a new client, which is a well known Tucson Real Estate website www.thetucsonexperts.com . And in just one month, the website has seen dramatic improvements in it's rankings on major search engines.

For last 3 years, Enovabiz Solutions has helped its Mexican clients achieve highest possible ranks in Google. Its client list includes major Mexican real estate and property management companies like Realty Executives Mexico, Seaside Mexico, and Casa Valerie.

Enovabiz Solutions as a specialist Organic Search Engine Optimization company provides a full range of services like content optimization, link building, social media optimization and much more. The most compelling features of Enovabiz Solution's success is its 100% success rate and long term search engine placements.

The major benefits of opting for Enovabiz's affordable SEO packages are:

Increase in Targeted Traffic : Organic SEO is aimed at improving search engine ranking of a website for important & relevant keywords. As the rank of the website on Google increases, so does the traffic of people searching for products/services related to those particular keywords.

Increase in Sales : Since, Natural Search Engine Optimization means higher traffic and increase usability, sales from a website are bound to increase.

Long Term Results : Organic Search Engine Optimization gives results which persist even when Organic SEO activities have stopped. Search Engines reward sites which are properly optimized. This is sharp contrast to other modes of web promotion like PPC which lasts as long as the budget lasts.

High ROI (Return on Income): Owing to their nature of activities and results, ethical organic SEO results, have time and again proven to be give more ROI then advertisements and PPC.

Brand Building : Any company can aim for top ranks in Google and other search Engines through Organic SEO. Websites having high ranks are perceived to be industry leaders by people.

Accessibility & Usability : Natural SEO makes websites accessible and usable for website users.

Enovabiz's SEO packages have been designed to cater to the needs and budget of clients. These packages ensure that small, medium and as well as big enterprises can take benefit of entire range of Enovabiz's specialized search engine optimization packages at a very economical price.

The Bottom line is when it comes to Real Estate Search Engine Optimization and consulting, there is no one better than Enovabiz Solutions.
Enovabiz Solutions has an enviable track record of quick turnaround and results in the shortest span for even the most competitive keywords. The keywords include real estate, rental vacation, law related keywords.
If your website needs a boost in Google rankings & traffic and enjoy same success as other satisfied clients of Enovabiz Solutions have witnessed, then contact us today and see for yourself what we can do for you and your website.

Enovabiz Solutions is a professional SEO Company in Mexico offering SEO consultancy and online marketing services to realtor and real estate agnets all over the world. We provide exclusive SEO Services in Tucson, Arizona SEO Company and Phoenix SEO, to all areas of Arizona. Our SEO packages suit every budget and business. And we DELIVER !

SEO Package for Tucson Real Estate Agent

For long will you be able to neglect SEO for your website and pray for a miracle? With Enovabiz Solutions Advanced SEO packages, see your website zoom to top of the Google search .”

With the Real Estate sector still reeling under the effects of the slowdown, marketing budgets of most of the real estate agents have been slashed drastically. This in effect has a spiraling effect. Less marketing efforts means lesser leads and hence still lesser business. And this is the last thing a bad economy needs.

Understanding the need of the hour, Enovabiz Solutions has decided to offer affordable SEO packages specially tailored to the needs of real estate website in Tucson and other areas of Arizona. The Tucson SEO Company packages for real estate websites are exclusive for the cities of Arizona. This is in accordance with the company's recent expansion policy. After establishing it's dominance in Mexico, Enovabiz has now ventured to offer its Search Engine Optimization services to real estate companies in Arizona. As a premier real estate SEO company, Enovabiz Solutions felt that the time has come to make its specialized and highly effective SEO services to the Real estate sector of Arizona.

Enovabiz Solutions offers advanced Search Engine Optimization services which encompass all the time tested traditional means as well as latest and cutting edge Web 2.0 & social media technologies. Enovabiz Solutions' proven methodology has established many real estate websites at the top of Google search for most competitive keywords. Top ranks mean increased visibility and highly targeted traffic. With many years of real estate SEO experience under its belt, Enovabiz Solutions has a 100% track record in promoting Real Estate websites.

Arizona Search Engine Optimization by Enovabiz Solutions ensures your site is no longer anonymous in World Wide Web. With help of Enovabiz Solutions' affordable SEO package even small and medium sized companies can compete with the big sharks on an equal footing. Our affordable SEO services make internet a level playing field and your website the most potent arsenal in your armory.

Enovabiz Solutions has an enviable track record of quick turnaround and results in the shortest span for even the most competitive keywords. The keywords include real estate, rental vacation, law related keywords.

If your website needs a boost in Google rankings & traffic and enjoy same success as other satisfied clients of Enovabiz Solutions have witnessed, then contact us today and see for yourself what we can do for you and your website.

Enovabiz Solutions is a professional SEO Company in Mexico offering SEO consultancy and online marketing services to realtor and real estate agnets all over the world. We provide exclusive SEO in Arizona, and Phoenix SEO Services to all areas of Arizona. Our SEO packages suit every budget and business. And we DELIVER!

SEO Checklist - Forget at your own peril

Search Engine Optimization is wide field which encompasses a variety of activities. Though, every Arizona SEO Company may have follow its own set of activities to promote a website on search engine, there are few fundamentals that must never be forgotten. This basic SEO checklist must be adhered to and religiously followed to ensure that a website is optimized properly to ensure top listing on search engines.


1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site's purpose and content. Keywords and phrases which your target audience searches for should be selected. There is no point in using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely. There are various keyword research tools - both free and paid which may help you in selecting the best keywords for you.


2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe construed as spamming by search engines.


3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is single most important aspect of search engine optimization.


4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.


5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and the page that has been linked.


6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive, keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.


7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots crawl every webpage.


8. Directory structure: A SEO Experts/specialist should ensure that website should have a flat directory structure.


9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to trusted, human-reviewed online directories.


10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance has decreased in last few years, using them appropriately is advisable.


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How to Detect Fake SEO Consultants

SEO Company Mexico, Arizona SEO, Phoenix SEO

As a small or medium business owner, you may want to advertise and promote your website as economically as possible. In recent years, Search Engine Optimization (SEO) has emerged as one of the surest and cheapest way for long-term business promotion. A typical business owner is not expected to be knowledgeable about SEO and its benefits. Even if an owner knows SEO, he/she is not sure how to choose an ethical SEO who can get the job done at the best rates and within timeline. Choosing a Arizona SEO consultant, company for your website can be a tiring and overwhelming experience. Every SEO specialist will boast about adopting latest path breaking SEO techniques, testimonials from clients and gurantees of #1 placement on Google. But how you as a non expert select a genuine SEO consultant? Listed below, are few pointers on how to detect a fake SEO consultant.

1. #1 Google ranking for Website: If any company guarantees you that they can place your website on number one position on Google for your keywords then take my advice - RUN in the opposite direction. Its obvious this company is desperate to get business and is willing misleads you to get your hard earned cash. No company can make such claims. Google's algorithms are one of the best kept secrets. What SEO companies can do is optimize and promote the website according to widely known principles, intelligent guess work, best practices and lot of hard work. At most a company can claim that they can acquire good ranking like top 10 on Google. But even then, verify their past track record to guess on how the fared with other clients.

2. Very Low Prices: Many companies charge ridiculously low amount of money for quite a lot of service. As an astute business person, you can intelligently deduce that any work that requires hours and hours of hard work, research and analysis by a team of experts cannot come cheap. Most of the times, specialists from various fields like programmers, content writers, SEO analyst, link builders etc. pool their resources to make a site successful on Google and obviously SEO services cannot come as cheap as many companies charge.

3. Secret and Proprietary Technique That Cannot be Revealed: I don't think we should even elaborate on this. As the owner of the website, you should be aware of what's happening to your site and what steps are been taken to optimize and promote it.

4. Recommending Black Hat Techniques: Lot of companies recommends shady tactics known as black hat practices to get your site up in search engines. Not only these practices have very short term benefits but they can be very counter productive because search engines eventually catch website following these shady practices. Many websites big and small have been heavily penalized for using these techniques. So play safe and avoid these SEO companies like plague.

5. Using Outdated Techniques: Once upon a time, techniques like reciprocal link exchange, keyword stuffing etc. were used to get good rankings. Google and other search engines have wisened up and rank a site for its worthiness and not just back links and keyword stuffing. Choose a company that will recommends steps to make your site useful & relevant and not take short cuts.

If you keep these tips in mind while choosing a Phoenix SEO company for your website then it's very much possible that you will finally select a SEO company that knows their job and can handle your website promotion very well.

Enovabiz.in is a SEO Company in Mexico providing Affordable Organic Internet Marketing Services around the world. We offer professional Search Engine Optimization Services, SEO Consultancy, website marketing, internet promotion & online advertising.

Aniruddha Badola

Arizona SEO Company
SEO Services in Mexico
Arizona Search Engine Optimization

Why Consistent SEO is Necessary ?

When companies with web presence decide on Search Engine Optimization for their website most of them are confused on how to go about it. It's not surprising that many of them think SEO activity to be one time activity like developing a software/website or an annual affair like filing IT return.

Non IT-Savvy companies who are just thinking of increasing their web presence on internet are not much aware on the benefits of Organic SEO. They are many times so clients are so ignorant of SEO that they almost instinctively ask for short term contracts ranging from anywhere from one to two months. Many Businesses also view search engine optimization of a website as a one time set of recommendation. Nothing can be further from truth. For a website to be visible on any search engine, a consistent plan has to be followed for at least few months. For any business in any region there are nowadays hundreds if not thousands of competitors. You can bet that many of them have already have decent websites with ongoing SEO strategy in place. To believe that any business can have strong presence on first page of a search engine by just developing a site and then optimizing it once would be a fallacy.

Search Engine Optimization works best when pursued month after month consistently till the results can be seen. There are many reasons why consistent and long term SEO should be pursued.

1. Search Engines like FRESH content : Search Engines prefer sites which have fresh search engine friendly content. Just one time on page optimization will not work in this scenario. Infusion of fresh relevant content on regular basis will lure search engine robots to crawl your site more. No doubt the search engine algorithm will also attach importance to the fact that your site has lot of relevant content. This will give your site an added advantage over other rival sites with dated content. A competent SEO Firm will be aware of this fact and constantly update the website with new content on regular basis.

2. Link Building : It is a proven fact that backlinks are of prime importance in search engine optimization. In real world if a website is a person then backlinks may mean the number of times a person is getting talked about in TV, newspaper and other media. Just like any person who is visible all over will be perceived as popular similarly any website with good amount of backlinks on internet will be viewed a more relevant and popular. Acquiring back links through legitimate means is a tedious job. Link building encompasses a whole set of activities like directories, content promotion, blogging, press releases, link baiting, social media which require ongoing SEO. Only an online marketing company can work towards the goal of acquiring backlinks on a consistent basis month after month and using almost avenues possible.

3. Latest Trends : Internet trends are changing at furious pace. It's one of the most dynamic technologies which sees emergence and decline of many fads on daily basis. What worked few months back may not work now. Search Engine Algorithms constantly update themselves to avoid spamming and keep their results relevant and meaningful. Only a SEO professional or a SEO company can be abreast of all technologies and trends and apply them and include them in their SEO efforts. In a field where placement on Google search's number one page can make or break a business, you cannot afford just one time SEO efforts.

4. Traffic Analysis : Just doing web promotion is not enough. A website's traffic also has to be closely monitored and studied. It's of paramount importance to know if the traffic to your website is targeted or not. Irrelevant audience who are not going to take up your services or products is just as bad as no traffic at all. This will mean that SEO efforts are misdirected and something needs to be fixed asap. Only by constant monitoring and analysis of website's traffic pattern, a SEO consultant will be able to rectify the problem.

These are just few reasons to have consistent search engine optimization efforts for any website which intends to have top ranking in Google.

Enovabiz.in is a SEO Company in Mexico providing Affordable Organic Internet Marketing Services around the world. We offer professional Search Engine Optimization Services, SEO Consultancy, website marketing, internet promotion & online advertising.

Aniruddha Badola

Arizona SEO Company
SEO Services in Mexico
Arizona Search Engine Optimization

7 Real Estate Website Essentials

Every real estate agent or realtor needs to tap every possible avenue for more sales. Advertisements on television, newspapers are out of the reach of most real estate agents. In this scenario, the only level playing field that remains is the INTERNET. A Real Estate Website Design can not only advertise a real estate agent's services but also showcase the properties and even give a real estate agent exposure to million of customers all over the world at a fraction of cost. To sweeten the deal, the marketing efforts on internet are much more lasting then other traditional mediums.

Ideally, a website developed by a professional Real Estate Website design company will have these following features. These are not only desired but absolutely required to distinguish itself from the clutter of other thousands of Real Estate websites.

1) Nice, clean Design: A Real Estate website should a clean design and easy to use navigation so as to ensure that a site visitor finds the required information with minimum of clicks. The information should be presented quickly. Many sites have great animation and flash which do nothing to enlighten a visitor but only succeed in driving away a potential customer because they take forever to download. So the golden rule is to keep it SIMPLE.

2) Search Engine friendly: Search Engines like Google, Yahoo etc. are becoming the biggest sources of traffic. To ignore them will be downright suicidal for any real estate agent. A site needs to be search Engine friendly. All the titles, keywords, content has to be properly chosen so as to make the site as informative to a search engine as possible.

3) Real Estate Listings: A Real Estate website without property listings is a like a glorified business card. It does very little to educate, inform and serve a visitor. An easy to search listings will not only attract a visitor but also increase the stickiness of the site. A visitor will stay longer and explore the site. An easy control panel for the site administrator to add, edit and delete listings should also be provided.

4) Image/Video Gallery: In this age of Utube, one cannot take videos lightly. A virtual video tour can showcase a property to a potential client located across the globe. A virtual tour indicates how professional a real estate agent is and how much homework he has done for the property.

5) Content Management system: A content management system (CMS) is essential for a real estate website. A real estate agent may need to change the content of website. Pages may have to be edited or added immediately. In this scenario, it's imperative that a simple and powerful CMS be provided.

6) Contact management: Contacts are the cornerstone of any sales. People visiting a real Estate website should be able to contact the real estate agent through contact form. A proper feedback form should also be provided so that site visitors can submit their feedback. A proper response strategy and contact management should be put in place so that no query goes unanswered. It also helps if newsletters are also provided. It's a very important tool to keep in touch with a site visitor. A monthly newsletter with new listings and helpful material goes a long way in establishing ever lasting business relations.

7) Internet Marketing: Now, that your real estate website is ready and uploaded, it needs to be get seen. There are 1000s of real estate websites. The only way to rise above the heap will be carefully thought of and planned internet marketing. Internet Marketing can be in form of pay per clicks, banners or organic. While pay per click and banners have shown their effectiveness, the longest running, cost effective and natural marketing strategy is search Engine Optimization (SEO) and link building. Another way to build brand and get traffic is to use socials, blogs etc. to reach a still wider medium apart from just search engines.

So before choosing a Web Design Company for your real estate website, remember to check if the company provides the above mentioned features. A bit of your own research and time will ensure that your money is well spent.

Enovabiz.in is a SEO Company in Mexico providing Affordable Organic Internet Marketing Services around the world. We offer professional Search Engine Optimization Services, SEO Consultancy, website marketing, internet promotion & online advertising.

Aniruddha Badola

SEO Services in Mexico, Search Engine Optimization Arizona

Best way - DIY or SEO specialist ?

I have been asked multiple times by clients, if they can learn and do SEO themselves for their sites.

My belief is that if proper time and hardwork is applied, anybody can learn any skill. Same is the case with SEO. Yes, there will always be people who are much better than the rest due to their extra hardwork, innovative techniques, flair and other variables. But, as far as learning any skill (SEO included), it should not be difficult for anybody.

The reason why clients ask me this question is because of human nature. Human mind is curious. My clients also are. They are intrigued and curious on how we can get their sites in top 10. And some client are also intrigued(and frustrated) when they are impatient and their sites do not climb to top 10 in 15 days :(

So essentially more than from saving few dollars, what the client really wants to know is how and what are we doing for their sites. So I make it a point to tell them (in most cases Guide will be more appropriate) on what all steps we undertake for SEO and what are the benefits. I am specifically transparent about this. This also helps when some SEO competitor tries to brainwash a client by impressing with technical jargons, and various facets of SEO like whitehat/blackhat etc.. Due to my guidance, my clients are most of the time so well informed that they don't demand explainations from me everytime. Moreover, since my clients are up to date, it also forces me to update my knowledge constantly. Many times my clients give me new ides, that can help their sites.

Another thing, I tell my clients is that their time is better spent on other activities more directly related to his/her business. That is their time is worth more than just USD 6-10 per hour. I believe that my clients can do probably much more $$ worth of work in an hour. It has to be understood that SEO is hardwork and takes lot of hours. Is the client willing to devote that many hours consistently without sacrificing his other dutees. I think not.

And now the another fact. Real Estate SEO company usually have dedicated group of SEO consultants , Link builders and Content Writers each proficient in their field. And it's their job to keep themselves abreast of latest updates and news in SEO world. It's only natural that they can do the Job best then anybody else.

Have other SEO Company also faced this question from their clients? if yes, then what's your answer.

Enovabiz.in is a SEO Company in Mexico providing Affordable Organic Internet Marketing Services around the world. We offer professional Search Engine Optimization Services, SEO Consultancy, website marketing, internet promotion & online advertising.

Aniruddha Badola

SEO Company Mexico, Search Engine Optimization Arizona