Ten Common Mistakes in Web Promotion

Getting website developed and launched is just the half work done. The major challenge is to make the site accessible and visible to your target audience. A website owner may have to undertake search engine optimization in order to do this. But often, website owners and webmasters make small mistakes, which may hinder their website's chances of been popular.

Here is a small list of top most common SEO mistakes:

1. Over use of JavaScript: JavaScript menus and too much Java script can actually make it difficult for search engine crawlers from spidering your website and gleaning information from your website. This information is very vital since this is used in search engines' algorithm for ranking a website in their results. Similarly, over use of flash, images and frames can mar your site's prospects.

2. Neglecting linking to related content on other websites: Internet is a huge community and if you link to somebody else's website for relevant article and information, it may turn out to be useful and fruitful association in future. This also makes your own site a much better resource in a reader's viewpoint.

3. Brazen Promotion: On your face tactics on forums, website or blog can put off people. Target your audience subtly and respect the rules and etiquettes of the blogs, forums used.

4. Use of irrelevant keywords: Proper keyword selection may be the difference between a hit or flop site. If you are targeting wrong keywords then you may get wrong audience. That will mean no sales and money down the drain.

5. Use of ultra competitive keywords: Also, targeting most competitive keywords means that you are vying for the same audience as other established sites are already doing. It can get very difficult to attain rankings for them and hence a long wait for proper results. a Blog.

6. Over reliance on traditional methods: Traditional SEO methods cannot be the only activities. New age methods like social media, micro blogging are increasingly becoming important factor in website promotion.

7. Incorrect use of Social Media: Many times, website owners incorrectly using social media to promote your site. The key behind using social networking sites and micro blogging sites like Facebook and Twitter is to effectively disseminate information of your website and build relationships with like minded people and communities. Indiscriminate tactics and information overload can scare off people.

8. Uninteresting/Irrelevant Content: A website with irrelevant content or information which doesn't catch a reader's attention won't get too many repeat visitors.

9. Irritating Pop-ups: Pop ups which spring up every now and then and refuse to go are particularly irritating and can turn visitors away from website.

10. Overactive promotion: Activities like hyper active link building or keyword spamming can setoff a search engine's alarm bells. Backlinks should be built naturally and over a period of time.

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How to start your SEO Campaign

Every website owner at some point of time has to start thinking whether s/he has to execute Search Engine Optimization (SEO) campaign either himself or hire a SEO consultant. Whatever be the final decision, a website owner should first educate himself about SEO. This is important since, a good SEO campaign can make or break a website's success on internet.

Whatever opinion may float around on the internet, the fact is that website optimization is a specialized job which requires hours of study, hard work and patience. The following SEO tips will just educate a bit on different aspects of search engine optimization. These tips will familiarize with SEO and won't make you look like a SEO illiterate while selecting a SEO company for your website.

Web Content Writing:
Any website should have clear, concise, engaging and informative content. This is the best rule for a website success with both website readers and search engines. Search Engines tend to reward websites with great content. A website with fresh content attracts search engines bots and compels them to return back to site for crawling on a regular basis.

It's imperative that a webpage should have a themed content and a good ratio of natural looking keywords which relate to a web site's business. Of course, like any good thing, a webpage should not be crammed with keywords which may be seen as an attempt to game search engines.

Website Design and User Interface:
A website should be easy to navigate, use and contain minimal amount of graphics and flash elements. Many sites display important keyword rich text in images or flash. This is totally worthless and does nothing to improve a site's position on Google search listings. Search engine robots cannot crawl and read images and flash. Therefore, it's essential that website have all of its content in text format which is not only easy for bots to read but also for users of the website. Many browsers may block images and flash and hence, a user may not be able to know a website's message.

Titles and Meta tags:
A webpage title indicates a webpage's subject to a search engine bot and users of the website. Another thing to remember is that this title also appears on a website's listing on search engines; therefore, a well made title tag also captures a user's attention. An ideal title should also have a website's main keywords.

Article writing and submissions:
To achieve good ranks on Google, a website needs a good amount of back links from other websites. A good way to earn inbound links is creating keyword rich articles and submitting them to article directories.

Blog:
Ideally, a website should have a blog that is updated regularly. A website owner should post articles regarding the products, services and industry news to keep contact with readers.

Log Analysis & Analytics:
A website should have analytics installed so that a complete view of user activity can be studied. Analytics report can provide valuable insight in to a web user activity, traffic pattern, traffic sources, most viewed pages and host of other factors.

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Arizona Internet Marketing Firm | Phoenix SEO Company

Enovabiz Solutions is a professional Arizona Internet Marketing Firm offering SEO consultancy throughout Mexico and USA. We provide exclusive Arizona SEO Services, Website Promotion and SEO Services in Phoenix.

How Tucson SEO Company helped Tucson websites ride out recession

The year has been tough for all businesses. We have seen many companies going bust due to low sales and revenues. Many businesses particularly in Arizona have suffered the most due to the double impact of recession and swine flu in Mexico. Many businesses in Arizona have links with Mexico. With Tourism and real estate sector in Mexico been hit hard by swine flu and economic downturn, it was inevitable that Arizona will also feel the impact.

This also affected businesses with websites. Websites reported drastic fall in traffic. Sites with thousands of hits everyday suddenly had just a trickle of visitors now. Site visitors were not keen to buy products online. Adding to the misery was the fact that many new websites also were launched during the same time which just ate in to existing website traffic. There were just 2 options, either just wait and pray for situation to improve (which won't happen any time soon) or invest in affordable SEO services. Other marketing avenues were too costly or risky. Organic SEO is the only solution which is affordable, sustainable and long term.

Amid this gloom and doom, a SEO company with impeccable record in Mexico decided to offer its services to cities in Arizona particularly Phoenix and Tucson . Till now, SEO services provided by companies in Tucson region were by web designing firms with no in depth knowledge of SEO or specialist SEO companies which charge exorbitant fees for services which should be essentially very affordable.

For a small company, SEO services should cost you few hundred dollars and not thousands and thousands of dollars as charged by many SEO companies. But as an affordable Tucson SEO Company with genuine concern and firm commitment to provide full value to its clients, they provide cheap SEO packages.

SEO services essential for any web based business to survive and there is no justification in taking advantage of customers trust and ignorance about SEO to charge thousands of dollars. As a responsible business entity, Tucson SEO Company informs, educates and guides its SEO clients about every aspect of SEO so that the client is fully aware of the potential of SEO. We don't make promises that we cannot deliver.

Tucson SEO Company provides a full range of services like:

Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Link Building
Pay Per Click (PPC)
SEO Consultants
SEO Copywriting
Article Writing
And
Directory Submission

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Arizona SEO Company / Phoenix SEO Consultants

Enovabiz Solutions is a professional Arizona Internet Marketing Firm offering SEO consultancy throughout Mexico and USA. We provide Tucson SEO Services, Website Promotion and SEO Services in Phoenix in Arizona. For exclusive Arizona SEO Services contact us now. Our SEO packages suit every budget and business.

Search Engine Optimization Guide for Beginners – Image and Headings

In this article we will explore some lesser known tips of search engine optimization for Google. Optimization for Headings and Images is an aspect that is overlooked many times or over done by a SEO newbie.

Headings tags are used to define page organizational structure. Properly written header tags inform site visitors and helps them navigate through your web pages. Effective header tags can even increase your site ranking on search engines like Google. Heading tags are not to be confused with the HEAD section of a web page. Header tags are present in the body section where as the HEAD section is for TITLE and META tags.

Page headings are created with the tag, in which x is a number between 1 and 5. Mostly, headings are used for displaying a larger size of the default font. There are five levels of heading, each smaller then the previous. Header tags give the site visitor a visual cue that the text is important or has been used to define the hierarchical structure of a webpage.

For best result for user as well as search engines, a SEO consultant should place main keywords in h1 tags. But H1 tags should be used sparingly in a webpage. A SEO consultant should study the page structure and divide it according to the main point and sub points. Header tags should always be used where they will aid in defining the structure of the web page. A standard use of header tags should be adopted across the website.

Everybody must be aware of images in a webpage. Image tag has “alt” attribute which can be used effectively for search engine optimization. Alt attribute allows specifying alternative text for the image if it cannot be displayed due to some problem. It maybe possible that, that image has been moved to some other location and web page has not been updated. In this case the visitor will at least be aware of what the image was about. Many times, people use browsers that don't display images or images are blocked as in cases of emails. Alt if used properly can increase usability of a webpage. If an image is used as a link, then the alt text for that image is treated as anchor text of a text link.

For best SEO results, images should have descriptive names which include your keywords. Likewise, alt text should also have keywords so that your webpage may rank higher for that keyword. It's a small factor but a factor worth exploring.

These factors help search engines understand and gather more data about your website. While SEO consultants should follow the above mentioned guidelines, they should not go overboard. Extremely lengthy filenames can be counter-intuitive. Similarly, alt tags should not be stuffed with keywords and long paragraph.
This practice can be considered by search engines as an attempt to spam them for higher rankings and hence be penalized.

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Dallas SEO Company / Arizona SEO Consultants

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Michigan SEO Services online marketing and SEO Services in Arizona. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Social Networking Site for better Business from Website

Facebook, Twitter, MySpace, LinkedIn. You must have heard these terms on radio, television, internet etc. Even your friends talk about them. If you are even little bit internet savvy then I can bet that you are also in at least one of these social networking sites.

Social networking site is a category of website which allows people to register, put their bio/profile with business & website addresses and connect with other like minded friends. A social networking site also has other features like content posting, photos, application, create new groups/communities and lot of other stuff.

Such sites are very helpful if you want to subtly spread word about yourself, your hobbies, business etc. Since, you are connected to your friends, relatives, and colleagues that is, people sharing same interests or goals, this form of marketing is not jarring or very intrusive. Since your business website URL is placed on your bio or posts, the website will get targeted traffic from these social networking sites.

If you are regular about your activity on social networking sites and keep in touch with other members & communities, your site can get a fairly good amount of traffic. People are always on look out for information. Make your posts educative and informative.

You can post an actual article on your business website and place excerpt with link back to that article on your website. This will also get you lot of traffic and hence business. This will convince people that you are serious about your business and have good knowledge regarding your domain. Share expert views on your subject matter. Be an authority. Place yourself such that people actively seek your advice. Try to help them, answer their queries and give unbiased suggestions. You need not devote all your time to these social networking sites. Just keep out few hours every week for social networking. Keep your post and replies clear, concise and relevant.

Another good way of promoting your site and services will be to create and join communities. This will help you in gaining greater visibility. Be around and be seen. Help out other members. It's just like the way you actually work in the real world. The difference is just that here you can interact with a larger community of people and from different demography and geography.

So how do you start with social networking? Start with few highly popular networking sites like Facebook, MySpace, Twitter, LinkedIn, Orkut etc. Register to those social networking sites which are more popular or targeted to your business or interest group. For example for people related to real estate industry, Activerain is a good option. Once registered, create a profile, add your photograph and add your website link. Make as many friends and contacts as possible. Get busy with your networking and be consistent. Working in fits and starts wont help that much. Try out various strategies to find the best and most efficient way for yourself. Everything should not be about business and include some lighthearted posts, videos and images. This will help you make genuine connections with people.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Arizona SEO Company / Phoenix SEO Consultants

Enovabiz Solutions is a professional Mexico Internet Marketing Firm offering SEO consultancy throughout Mexico and USA. We provide Tucson SEO Solutions, Website Promotion and Phoenix SEO Services in Arizona. For exclusive Arizona SEO Services contact us now. Our SEO packages suit every budget and business.

Trying to discover the Holy Grail of SEO?

As a SEO consultant, the one question I have encountered over and over again is: What is the secret of ranking #1 on Google? Most of them get disappointed when they hear my answer. It's as if they wanted to hear some highly classified secret only available to a select few. Perhaps they anticipated they would discover the holy grail of SEO success. But alas, neither am I the Indiana Jones nor is there any secret to top rankings on Google or Bing.

The problem lies in the fact that newbie SEO consultants and SEO clients believe that they can trick or game the search engine in to placing their site on top. So there must be some secret to confusing the search engines algorithm in to placing their site on the first page. I know that this belief is shared by thousands of people as can be judged from the plethora of e-books that sell these secrets to anyone who can pay few dollars. These books claim that anybody who reads and follow what they teach will earn easy money and get loads of traffic. Only if that would have been so easy.

Actually these people are correct. There is a secret for ranking at the top. You can actually spam a search engine. The only problem is that these people entered the scene bit late. These secret techniques used to work five years back and not anymore! There was a time when keyword stuffing in the title tag, keywords tags and content worked. Even black hat techniques like cloaking, hidden text, doorway pages worked. But times have changed and so have the search engines. The search engines have now become more sophisticated, more intelligent and much better in providing its users with the best results. There is a good probability that if you try these shady tactics today, you will be penalized and will be condemned to internet anonymity for a long time.

Any internet marketer or website owner who wants to rank well should think sanely about his business. If the business is not a fly by night operation then I don't see any reason to adopt tactics which will at best give very short term advantages and in most cases will be counter productive. These so called secrets can also ruin reputation of your business. A website owner should aim at providing the users with relevant and useful information in a most easy way. That means good content, with natural density of keywords in a text format, which is highly relevant to the business the website is promoting. Also, try to get good quantity and quality of back links to your site. Any good site with informative content can get other sites to link back. Many times bloggers will post your link on their blogs because your site maybe beneficial to his/her blog readers as well. Other ways are making few articles and submitting regularly to top article directories. Articles not only provide good back links but also enhance your site's credibility.

In case, you don't have time to cover all these SEO activities you can hire a SEO company which can deliver services like website analysis, keywords selection, website optimization, content writing, directory submission, article writing and submission.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Company

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Michigan SEO Services and Arizona SEO Services. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Search Engine Optimization Guide for Beginners – Anchor Text

Anchor text is the content that is placed within the anchor tag and users will see as a clickable text and on clicking it the user is taken to a new page. It is also known as link label or link title and can be one of the most important factors in determining the traffic and ranking of a site in Google.

Anchor text tells site visitors & search engines what the page, you're linking to, is about. As you maybe aware links on a web page can be of two types. Internal links point to other pages on the same website and external links point to content on other websites. In either of these cases, the more accurate the anchor text is, the easier it is for users and search engine bots to judge page's topic and navigate to that page.

There are few guidelines on how to optimize the Anchor text. Anchor text for a link should be descriptive. It should give visitor an idea what the page linked is about. A SEO consultant should be careful and avoid generic anchor text like “Click Here”, “page”, “this article” etc. These are absolute waste and leave visitors clueless. The anchor text should be accurate and not misinform users. They should not be off topic and should be related to the page been pointed. Many times, a web page's URL is used as anchor text. This is not recommended apart from in few instances.

The anchor text should be crisp and concise. Care should be taken not to make it very long. Long sentences and paragraphs should not be anchor text. Anchor text should be descriptive but short. Keywords or key phrases should be used to send the message home. This is very vital when SEO and backlink campaign is involved.

A SEO consultant should also ensure that anchor text should be clearly visible to a user. They should not look like regular text. This is also against user interface principles. By default, anchor text gets underlined when mouse pointer is placed over it. CSS and text styling which modifies this behavior and make anchor text appear like a regular text should be avoided. A user should be able to distinguish between anchor text and other text so as to not miss the links or click unintentionally. Same factors should be kept in mind while creating anchor text for internal links. This helps a user in navigating within a website easily. This also increases the chances of all your pages been spidered by Google bots. The anchor text should be made keeping a user in mind and not just for search engines. Unnecessary internal links should be avoided as they may confuse a user.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas Internet Marketing Firm / Arizona SEO Company

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services, Website Promotion and Michigan SEO Services. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business.