Search Engine Optimization Guide for beginners – URL Structure

Continuing the series on Search Engine Optimization guide for beginners, in this article we will explain how proper URL structure can improve the site's chances of ranking higher in Google and other search engines.

By creating descriptive categories and filenames for the web pages of your website, you not only keep the site better organized and systematic, but it can also benefit you in terms of good rankings on Google for your keywords. Since the search engine bots can easily crawl your organized website, search engines will be able to glean much more information from your site. Webmaster can also create search engine friendly URLs. These URLs are not only more legible and easier to understand, but also are better for those who want to place your webpage link on their website. Long and cryptic page names may put off or scare visitors. Page names (URLs) like these can be confusing and intimidating and don't serve any purpose. Such URLS are difficult to remember. A small % of users always try to go a particular website by recalling its name. But in these scenarios, your URL may elude his/her memory. Many times these long URLs are shortened due to ignorance of a user or shortage of space like in twitter where the number of characters that can be entered is limited. In these cases, the link is broken. Sometimes, the URL itself is used as anchor text, if the URL contains relevant keywords, it will assist user and search engine bots in determining the true nature and substance of the web page. This is much better than an unintelligible URL with loads of parameters which does not help in any way in improving your rankings.

Also, in search engine search results pages, just below the webpage's title and description snippet, the URL to the webpage is provided. And if the search query matches the words in the URL, then those words appear in bold. This immediately signals to the user making the search that this page is relevant.

Webmaster should avoid URLs with unnecessary session IDs and parameters. While adding keywords to URL is a good idea, don't go overboard with it. A simple and intuitive directory structure also helps bots. Avoid deep nested subdirectories and also keep name of the directories relevant.

Search Engines are getting sophisticated with each passing days and unlike in earlier days, they can now crawl pages with any kind of URL structure – simple or complex. But it's in webmaster's interest to keep the URL as simple and relevant as possible. Few minutes and bit of care in selecting and making search engine friendly URL can help both users and search engines in long run. This can also be done using URL rewriting technique in case of dynamically generated web pages.

Adhering to above mentioned guidelines can benefit any webmaster in more than one way. User Interaction ease as well as benefits from better rankings makes these suggestions important in today's highly competitive business scenario. So be wise.

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SEO Guide for Beginners - Meta Tags

Continuing on our series on SEO for beginners, we will discuss Meta tags. Hypertext Markup Language or HTML lets author of a webpage specify more details about the document rather than the document content itself using Meta data.

The information that is in the Meta data is used by search engines like Google to update their database. Search Engines figure out that a webpage is related to some keywords and when someone searches for a particular keyword, s/he will be able to find this page in SERPs. The Meta tags are generally located near the top of the HTML document inside the Header tag.

According to W3C, “Each META element specifies a property/value pair. The name attribute identifies the property and the content attribute specifies the property's value.”

There are many types of Meta tags. But the two most crucial Meta tag for search engine indexing are the keywords and the description Meta tags. The Meta tag – “keywords” lists the keywords or key phrases that best describe the contents of the webpage in question.

In context of Google the dominant search engine, “Description” Meta tag is even more important and relevant. A webpage's “description” Meta tag provides Google and other search engines a summary of what the webpage is all about. Unlike a page's title which should ideally consist of few words, a description Meta tag can be a sentence or even short paragraph. The reason the Description Meta tag is important is because Google may decide to use it as a snippet for your pages when showing your site's listing on search results. In case, Google search engine notices that your page text content is more relevant to the user's query then Google may show that snippet from the webpage's text content. So it's advisable that webmasters and SEO consultants make the best use of this tag. A well written Meta tag can also make a difference to page rankings.

Also, when a user searches for a keyword in Google search engine, the results show description tag with keywords in bold. This immediately gives searcher clues if the result has the matching keywords and if it is relevant. A proper Meta tag may also results in higher click through and hence more traffic.

Few points should be kept I mind while creating meta tag description. Describe the page accurately in the description tag. Description Meta tag helps both search engines and user alike so it should match your site's content and title. Avoid generic or default description provided by WYSIWYG editors. Never add unrelated description, this is spamming and Search Engines may not take it lightly. Also, always create unique description Meta tags for all pages of the website.

To check if your description Meta tags conform to Google's guidelines, Google provides Webmaster Tools provides a content analysis section that analyses and points out if any description Meta tags is too short, long, or duplicated too many times across the website.

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Search Engine Optimization Guide for Beginners

Search Engine Optimization is a topic that confounds beginners and advance web designers alike. Even after been around for so many years, a lot of web designers are still clueless about various factors affecting a website's Google rankings. Here is basic information on a very important aspect of Search Engine Optimization: Title tag.

Title Tag is one of the most crucial factors in achieving high search engine rankings especially in Google. Title tag plays an important role in usability of a website, therefore, search engines have placed so much premium on this oft forgotten element of a webpage. Many times placing the right title tags of your website pages can often generate quick and appreciable differences to your rankings on Google and other search engines. Moreover, because the text in the title tag is what appears in the Anchor text on the search engine results pages (SERPs), changing them may result in more traffic to your site.

According to w3c:

“The TITLE tag defines the title of the document.
The title element is required in all HTML/XHTML documents.

The title element:

-defines a title in the browser toolbar.
-provides a title for the page when it is added to favorites.
-displays a title for the page in search-engine results.”

So, it's the Title of the document. That gives pretty good indication about the value of this tag.

Most of the times in website pages, a title tag has “Untitled” in it as text. That's almost criminal! This kind of title gives neither the user nor the search engines any idea of what the page is about. It's not difficult to imagine that such pages will very rarely attain any kind of top rankings in Google and other search engines for any of its keywords.

The number one rule while creating title tag for your website pages is – Title tags should be unique, accurate and relevant. The TITLE tag should be placed within the HEAD tag of a website page. Also, you should create a unique title for each page on your site, which helps Google know how the page is different from the others on your site. Avoid same title tags throughout the site. It will confuse the search engines and it may harm your website's prospects on search engine results pages.

The title for your website's homepage can have the name of your website or company name. It should include other important information like you services, products and the location of the business or where your services are offered.

Make a title that clearly showcases the topic of the webpage content. You should strictly avoid choosing a title that are irrelevant and have no relation to the content on the page. Search engines may see that as an attempt to spam them and penalize your site accordingly. Generally, try using brief, but descriptive titles. Long titles won't be beneficial since Google will only consider a portion of it and show the same in its search result.

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Mexico's No. 1 SEO Company in Tucson with a Bang

Enovabiz Solutions, premier SEO Comapny in Mexico has started serving the area of Tucson, Arizona. Within a short span, Enovabiz has acquired a new client, which is a well known Tucson Real Estate website www.thetucsonexperts.com . And in just one month, the website has seen dramatic improvements in it's rankings on major search engines.

For last 3 years, Enovabiz Solutions has helped its Mexican clients achieve highest possible ranks in Google. Its client list includes major Mexican real estate and property management companies like Realty Executives Mexico, Seaside Mexico, and Casa Valerie.

Enovabiz Solutions as a specialist Organic Search Engine Optimization company provides a full range of services like content optimization, link building, social media optimization and much more. The most compelling features of Enovabiz Solution's success is its 100% success rate and long term search engine placements.

The major benefits of opting for Enovabiz's affordable SEO packages are:

Increase in Targeted Traffic : Organic SEO is aimed at improving search engine ranking of a website for important & relevant keywords. As the rank of the website on Google increases, so does the traffic of people searching for products/services related to those particular keywords.

Increase in Sales : Since, Natural Search Engine Optimization means higher traffic and increase usability, sales from a website are bound to increase.

Long Term Results : Organic Search Engine Optimization gives results which persist even when Organic SEO activities have stopped. Search Engines reward sites which are properly optimized. This is sharp contrast to other modes of web promotion like PPC which lasts as long as the budget lasts.

High ROI (Return on Income): Owing to their nature of activities and results, ethical organic SEO results, have time and again proven to be give more ROI then advertisements and PPC.

Brand Building : Any company can aim for top ranks in Google and other search Engines through Organic SEO. Websites having high ranks are perceived to be industry leaders by people.

Accessibility & Usability : Natural SEO makes websites accessible and usable for website users.

Enovabiz's SEO packages have been designed to cater to the needs and budget of clients. These packages ensure that small, medium and as well as big enterprises can take benefit of entire range of Enovabiz's specialized search engine optimization packages at a very economical price.

The Bottom line is when it comes to Real Estate Search Engine Optimization and consulting, there is no one better than Enovabiz Solutions.
Enovabiz Solutions has an enviable track record of quick turnaround and results in the shortest span for even the most competitive keywords. The keywords include real estate, rental vacation, law related keywords.
If your website needs a boost in Google rankings & traffic and enjoy same success as other satisfied clients of Enovabiz Solutions have witnessed, then contact us today and see for yourself what we can do for you and your website.

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SEO Package for Tucson Real Estate Agent

For long will you be able to neglect SEO for your website and pray for a miracle? With Enovabiz Solutions Advanced SEO packages, see your website zoom to top of the Google search .”

With the Real Estate sector still reeling under the effects of the slowdown, marketing budgets of most of the real estate agents have been slashed drastically. This in effect has a spiraling effect. Less marketing efforts means lesser leads and hence still lesser business. And this is the last thing a bad economy needs.

Understanding the need of the hour, Enovabiz Solutions has decided to offer affordable SEO packages specially tailored to the needs of real estate website in Tucson and other areas of Arizona. The Tucson SEO Company packages for real estate websites are exclusive for the cities of Arizona. This is in accordance with the company's recent expansion policy. After establishing it's dominance in Mexico, Enovabiz has now ventured to offer its Search Engine Optimization services to real estate companies in Arizona. As a premier real estate SEO company, Enovabiz Solutions felt that the time has come to make its specialized and highly effective SEO services to the Real estate sector of Arizona.

Enovabiz Solutions offers advanced Search Engine Optimization services which encompass all the time tested traditional means as well as latest and cutting edge Web 2.0 & social media technologies. Enovabiz Solutions' proven methodology has established many real estate websites at the top of Google search for most competitive keywords. Top ranks mean increased visibility and highly targeted traffic. With many years of real estate SEO experience under its belt, Enovabiz Solutions has a 100% track record in promoting Real Estate websites.

Arizona Search Engine Optimization by Enovabiz Solutions ensures your site is no longer anonymous in World Wide Web. With help of Enovabiz Solutions' affordable SEO package even small and medium sized companies can compete with the big sharks on an equal footing. Our affordable SEO services make internet a level playing field and your website the most potent arsenal in your armory.

Enovabiz Solutions has an enviable track record of quick turnaround and results in the shortest span for even the most competitive keywords. The keywords include real estate, rental vacation, law related keywords.

If your website needs a boost in Google rankings & traffic and enjoy same success as other satisfied clients of Enovabiz Solutions have witnessed, then contact us today and see for yourself what we can do for you and your website.

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SEO Checklist - Forget at your own peril

Search Engine Optimization is wide field which encompasses a variety of activities. Though, every Arizona SEO Company may have follow its own set of activities to promote a website on search engine, there are few fundamentals that must never be forgotten. This basic SEO checklist must be adhered to and religiously followed to ensure that a website is optimized properly to ensure top listing on search engines.


1. Choose relevant keywords for your site: It must be ensured that keywords chosen reflect the site's purpose and content. Keywords and phrases which your target audience searches for should be selected. There is no point in using keywords or key phrases which nobody searches for. Any site needs targeted traffic and thus make sure that only relevant audience which may benefit or buy products from your site visits. So choose your keywords wisely. There are various keyword research tools - both free and paid which may help you in selecting the best keywords for you.


2. Keyword rich relevant content: A website should have excellent content reflecting the sites purpose and intentions. Care should be taken that keywords and phrases are not stuffed in the content. Keyword stuffing maybe construed as spamming by search engines.


3. Proper use of Title tags: Any webpage should have title tag with the keywords that you have chosen. This is single most important aspect of search engine optimization.


4. H1 tags with keywords for content titles: Content titles should have targeted keywords using H1 tags.


5. Link optimization: Placing targeted keywords into the links is an important factor because search engine robots read the links as they crawl the webpage. Their algorithms understand the association between the anchor text and the page that has been linked.


6. Image Optimization: A SEO Consultant must also ensure that images used in the website have descriptive, keyword-rich alternative attributes (alt) that are useful for visitors and search engines alike.


7. Sitemap: Sitemap with text links to all the pages of a website is very important to ensure that search engines bots crawl every webpage.


8. Directory structure: A SEO Experts/specialist should ensure that website should have a flat directory structure.


9. A website should be listed in open directory. And as part of regular site SEO maintenance a site submitted to trusted, human-reviewed online directories.


10. Meta tags: All the web pages in a site should have keyword-rich Meta descriptions. Though, their importance has decreased in last few years, using them appropriately is advisable.


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How to Detect Fake SEO Consultants

SEO Company Mexico, Arizona SEO, Phoenix SEO

As a small or medium business owner, you may want to advertise and promote your website as economically as possible. In recent years, Search Engine Optimization (SEO) has emerged as one of the surest and cheapest way for long-term business promotion. A typical business owner is not expected to be knowledgeable about SEO and its benefits. Even if an owner knows SEO, he/she is not sure how to choose an ethical SEO who can get the job done at the best rates and within timeline. Choosing a Arizona SEO consultant, company for your website can be a tiring and overwhelming experience. Every SEO specialist will boast about adopting latest path breaking SEO techniques, testimonials from clients and gurantees of #1 placement on Google. But how you as a non expert select a genuine SEO consultant? Listed below, are few pointers on how to detect a fake SEO consultant.

1. #1 Google ranking for Website: If any company guarantees you that they can place your website on number one position on Google for your keywords then take my advice - RUN in the opposite direction. Its obvious this company is desperate to get business and is willing misleads you to get your hard earned cash. No company can make such claims. Google's algorithms are one of the best kept secrets. What SEO companies can do is optimize and promote the website according to widely known principles, intelligent guess work, best practices and lot of hard work. At most a company can claim that they can acquire good ranking like top 10 on Google. But even then, verify their past track record to guess on how the fared with other clients.

2. Very Low Prices: Many companies charge ridiculously low amount of money for quite a lot of service. As an astute business person, you can intelligently deduce that any work that requires hours and hours of hard work, research and analysis by a team of experts cannot come cheap. Most of the times, specialists from various fields like programmers, content writers, SEO analyst, link builders etc. pool their resources to make a site successful on Google and obviously SEO services cannot come as cheap as many companies charge.

3. Secret and Proprietary Technique That Cannot be Revealed: I don't think we should even elaborate on this. As the owner of the website, you should be aware of what's happening to your site and what steps are been taken to optimize and promote it.

4. Recommending Black Hat Techniques: Lot of companies recommends shady tactics known as black hat practices to get your site up in search engines. Not only these practices have very short term benefits but they can be very counter productive because search engines eventually catch website following these shady practices. Many websites big and small have been heavily penalized for using these techniques. So play safe and avoid these SEO companies like plague.

5. Using Outdated Techniques: Once upon a time, techniques like reciprocal link exchange, keyword stuffing etc. were used to get good rankings. Google and other search engines have wisened up and rank a site for its worthiness and not just back links and keyword stuffing. Choose a company that will recommends steps to make your site useful & relevant and not take short cuts.

If you keep these tips in mind while choosing a Phoenix SEO company for your website then it's very much possible that you will finally select a SEO company that knows their job and can handle your website promotion very well.

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Aniruddha Badola

Arizona SEO Company
SEO Services in Mexico
Arizona Search Engine Optimization